With the festive season creeping up at lightening speed, it’s the time we think about the year that has just passed and is coming to a close. We think about what we have achieved, what didn’t quite go to plan and begin to ponder the year ahead. Then we start to think about our clients and how we might thank them, as we are so grateful for how they have contributed to the success of our business this past year, and how they can continue to be a part of it’s future.
Part of this reflection includes thinking of different ways we can acknowledge the support of our clients, suppliers and business associates, and how we can thank them in an individual, memorable and personal way.
So we got thinking – in this modern communication age of YouTube, Email, Facebook, Twitter, LinkedIn etc, we are living in a world of status updates, pokes, tweets, posts and emails – have we lost the personal touch of saying thank you? And importantly, how can we get it back?
Enter the humble greeting card.
So why do people still send cards in the mail, or include them with gifts?
– It can make someone smile.
– You can create a personal connection.
– Relationship building is encouraged.
– You can tell someone you care and appreciate them.
In a tangible and personal way.
Your clients and business collaborators are bombarded with impersonal technology based messages each and everyday (and so are all of us for that matter!), so it begs the question,“is sending an electronic greeting card (otherwise known as an e-card) enough to cut through the noise?”
Here are some more questions to think about.
Is an e-card effective enough for your clients:
Including your company logo and custom designing a card that reflects the essence of your brand, makes it stand out amongst the plethora of templated cards. Importantly, it has that special touch that ensures you and your brand are remembered.
It shows you
> are passionate about your business
> are proud of your brand
> care for your clients
Not only does your card reflect your brand, but taking the time to hand write a note with a personal anecdote will mean so much more (please, please spend the time to do this or outsource it). Maybe you worked on a huge project successfully together, or they are getting married, or possibly you know your client is heading to Europe over the break with their family etc – wish them well, mention those important events, make it relevant, genuine and personal and it will mean the world to them. We promise it will make you feel great too.
So, what happens if you don’t give your client a greeting card at all? Or no expression of thanks in any form?
Well maybe nothing happens.
But maybe, just maybe, your competitor has popped in and left them a little something to remember them by when you haven’t? And after the holidays when your opposition are keen to snatch the business away and they keenly follow up, your customer may just decide to give them a go as they were so great at staying in front of them. January and February are often the months dedicated for ‘reviewing supplier agreements’ and ‘shopping around to make sure we’re getting a good deal’, so make sure you are front and centre in your client’s minds.
Don’t miss the opportunity to get in front of your clients at every given opportunity (preferably with your brand!) and encourage your relationship to continue well into the new year.
Customised greeting cards might just be one way to do that.
Have other ideas on how you can be remembered by your clients during the festive season? Feel free to share in the comments below.
Creatively Yours, Rosie & Anthony @ IDEAPRO