Industry Association Conference Campaign

Aquatics and Recreation Victoria

Aquatics & Recreation Victoria (ARV) is Victoria’s peak industry body for aquatics and recreation and develops relationships with a range of partners including local government, the aquatics, recreation, commercial, health and government sectors. Annually they conduct a variety of events, including the ARV Industry Conference which focuses on a current theme applicable to industry.

For the 2017 conference, ideapro was presented with the conference theme ‘Working Together For A Better Industry’ where possible concepts were researched, brainstormed and developed. The final approved concept, a play on words infusing the ARV lettering into the theme, in the client’s corporate colours, represented the commitment that ARV has together with its constituents in working together for a better industry. Images also reflected the diversity and scope of health, fitness and aquatic industries that are supported within the association.

This concept was then applied to an 8 page A4 sponsorship proposal document, a 2 page A4 delegate brochure, a 2 page conference schedule and web banner. The collateral was used to promote the event for attendance, encourage sponsorship and inform the various stakeholders of the conference theme.

In our client’s words:

” Thank you for your support and flexibility with our program and other documents. They have come up really well and we are happy with the end product. Your team has been a pleasure to work with. ”

Grant Connors, Chief Executive Officer, Aquatics and Recreation Victoria