Industry Conference Campaign

Aquatics and Recreation Victoria

Aquatics & Recreation Victoria (ARV) is Victoria’s peak industry body for aquatics and recreation and develops relationships with a range of partners including local government, the aquatics, recreation, commercial, health and government sectors. Annually they conduct a variety of events, including the ARV Industry Conference which focuses on a current theme applicable to industry.

For the 2016 conference, ideapro was presented with the conference theme ‘Turning Challenges into Opportunities’ where possible concepts were researched, brainstormed and developed. The final approved concept, a triangular graphical element in the client’s corporate colours represented the changing directional nature of challenges turning into opportunities. The triangles were both scattered, pointing in various directions with some coming together symbolising the decision to embrace whilst others were on their own, symbolising letting go, all part of the change process.

This concept was then applied to a 9 page A4 sponsorship proposal document, a 2 page A4 brochure, a 6 page DL flyer and web banner. The collateral was used to promote the event for attendance, encourage sponsorship and inform the various stakeholders of the conference theme.

In our client’s words: 

” On behalf of all the entire team here at Aquatics and Recreation Victoria (ARV), we would like to thank ideapro for delivering a great design project. Your ability to listen and understand our needs and………….click here to read moreGeorge Angelopolous, Business Development Manager, ARV