International® Paint is an AkzoNobel owned leading brand of protective coatings. We were required to develop the client’s company capability statement concept, We’ve Got You Covered, focused on their ability to support projects throughout Australasia and around the world, presented via various mediums. Due to the stringent timeline a project plan was put in place, copy was developed for the brochure, and concepts by our designer presented. The wide ranging scope, technical expertise and geographical breadth of International Paint’s offering were highlighted throughout.
A sales brochure was designed and printed, and the same layout and design was then applied and re-interpreted for industry magazine editorial advertising and an industry expo stand backdrop.
These methods and tools assist in professionally introducing International Paint’s Australasian business profile to potential clients, and further develop existing relationships.