Brand Identity / Logo

Joli Natural Skincare


JOLI Natural Skin Care is the home of truly natural beauty products for bath & body, beauty & baby and can be purchased at as well as through party plan. JOLI required a re-brand to better reflect the direction and professionalism of the business, as it grew from its humble beginnings as a home based business, delving into party plan and exploring other expansion plans.

A design brief revealed the client’s preferred colours and indicated the desired direction. Following thorough market research and development of a variety of concepts, a delicate butterfly symbolic of birth, growth, nature and beauty was decided upon for the brand identity. Ombre shades of the sunset encapsulate the imagery. A combination of serif and san serif fonts were used to complete the logo text to create a brand that aims to be easily recognisable, professional and welcoming to the natural skincare buyer.

In our client’s words: “If I could go back in time, and knew then what I know now, I would have invested in great branding right from the start. Since my new brand was released to the market, it has set my business apart giving me renewed confidence, with clients complimenting the logo and marketing collateral.”                Read more…   Jodi De Corrado, Manager, Joli Natural Skincare