Fortis Adhesives and Coatings provide standard and custom-made adhesives, coatings and membranes for various applications within the construction, industrial manufacturing and retail industries. They focus on developing environmentally friendly solutions for their customers’ applications.
ideapro were asked to develop a product brochure that displayed Fortis Adhesives and Coatings entire coatings range. The brochure would be targeted towards their trade customers, as it focused on their coatings’ applicators with a sleek industrial finish.
Our client wanted the brochure to be in line with their existing logo and colours, however asked Anthony, our Creative Director, to draw on his extensive experience and suggest his own concept for the design.
Upon approval of the initial concept style, Anthony arranged the layout of the 12-page coatings brochure contents with images and copy supplied by the client. The brochure included front and back cover, an introductory profile page, detailed descriptions of each of their extensive product ranges, technical information, available colours and images, with examples of their work.
Despite the growing popularity of online marketing techniques, a well-designed brochure is an excellent way to capture your products or services visually and is a very effective sales tool. This is particularly relevant in heavy or industrial markets where customers being online isn’t practical due to being mostly on site. It gives prospective customers an easy way to access products and to get in contact with a business to enquire and / or purchase.
Here you can see more product and services brochures we have created over time.