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26 May '21

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4 Simple Steps To Improve Your Copywriting

Image by Brett Jordan What we learnt from ‘The Copywriter’s Handbook’ by R. Bly.

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read. – Leo Burnett

In the rapid shift of … Read More

20 Jun '18

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5 reasons to send eDMs

Electronic Direct Marketing (eDMs), also known as email marketing, is an online valuable marketing tool used by savvy businesses to communicate regularly with their existing and prospective customers, team members and communities.

“Implementing a targeted email marketing campaign is … Read More

15 May '18

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Q&A: Introducing Amanda & Gianna to ideapro

To welcome both Amanda and Gianna to the ideapro team and so you can get to know them a little more, we asked them a few questions about themselves. Amanda Corica – Marketing Executive

Amanda has over twelve years marketing … Read More

28 Oct '17

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Blah Blah Blah – Why do words matter in your marketing?

Have you ever given thought to the words you use?

Verbally, the words we say hold much weight in communicating our thoughts and feelings. Likewise in our marketing, words influence the success of your message, your design and your … Read More