One of the key services we offer here at ideapro is Brand Strategy. In easy to understand terms, we’ll explain what it is, how it can help your business and why you should consider it before you design or refresh … Read More
This article was originally written 2nd November 2016, and with over 65,000 views, it has been updated and re-released 1st September 2020 to reflect on the importance of design and brand and how they can enhance a business in today’s … Read More
A human eye can pick up about 10 million colours, they shape moods, evoke feelings and create an overall aesthetic. Pretty amazing how something so small can make such an impact on how you perceive something, right?
In a world where it’s all too easy to default to ‘whipping up a design in Word’, or shelving design as a ‘non-essential investment’ when cash flow is tight or budgets are lean, we encourage you to refer to … Read More