Bound Booklets – Awards Submission

Xiang Hair, boasting four salons located across Melbourne in the CBD, Collingwood, Greensborough and Essendon with over 30 staff, is the culmination of dedication and vision from founder, Tom Donato. Xiang Hair salons are supported by many top name brands including L’Oreal Professionnel, Kerastase, Kevin Murphy, American Crew, Brazilian Blow Out, Link Hair Extensions and Cloud Nine. With their success attributed to intensive staff training programs, team members have gone on to win major industry awards and be recognised for their talent and effort.

Tom approached us to design professional submissions for the Schwarzkopf Professional Hair Expo Awards 2014. With an application for Colour Technician of the Year Award for Danielle Solier and one for Emerging Hairdresser of the Year Award for Jamie Furlan, we had a super tight time-frame of just 5 days to pull the combined 60 page creative submissions together. The required question & answer format outlined by Hair Expo Australia provided us the starting point, and with the use of quality photography, editorial excerpts and copy provided by the client, we developed creative layouts and used typography to complement the incredible talent we were showcasing.

The booklets were then digitally printed on gloss stock and bound with wire binding, protected by an acetate cover and leathergrain backing and CD slips were designed to complement the hard copy applications, which contained the final portfolio. This was all produced within 24 hours of artwork being completed.

Tom personally flew to Sydney to hand deliver the submissions to meet the deadline, and we were so thrilled to find out a few months later that Jamie Furlan was awarded overall winner of Emerging Hairdresser of the Year 2014. Danielle Solier was commended on her work on the main stage throughout the Hair Expo event, and was given a judges award for Colour Technician of the Year 2014. We congratulate both Jamie and Danielle on their achievement and warmly thank Tom for the incredible opportunity to be a part of this project.

In our client’s words: “I highly recommend working with IDEAPRO for all your graphic design and printing needs. We had a super tight deadline for the Hair Expo Awards 2014 Awards submission and Rosie and Anthony dedicated their time to ensure the finished product was nothing short of amazing and delivered on time. The best part was that our stylists were awarded a Judges Award and overall Winner for Emerging Hairdresser of the Year following the submissions. Their work on our recent direct mail letterbox campaign was also of an excellent quality and little direction is needed as they consistently provide professional conceptual designs. Work with them – you won’t be disappointed.” Tom Donato, Owner & Founder, Xiang Hair