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10 Jun '20

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Why marketing is important – especially in the tough times.

This article was originally written 11th April 2017, and has been updated 10th June 2020 to reflect developments during the COVID-19 pandemic.

In today’s business age, if you’re not marketing your products and services consistently as well as providing … Read More

17 Oct '18

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Benefits of Planning Your Social Media

Thanks to Claire Solomon from ClaireSolomon.com for this guest post.

Every business needs to connect and build trust with their audience. Within the broader marketing strategy, one key way to do this is through social media.

The great thing about … Read More

20 Jun '18

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5 reasons to send eDMs

Electronic Direct Marketing (eDMs), also known as email marketing, is an online valuable marketing tool used by savvy businesses to communicate regularly with their existing and prospective customers, team members and communities.

“Implementing a targeted email marketing campaign is … Read More

15 May '18

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Q&A: Introducing Amanda & Gianna to ideapro

To welcome both Amanda and Gianna to the ideapro team and so you can get to know them a little more, we asked them a few questions about themselves. Amanda Corica – Marketing Executive

Amanda has over twelve years marketing … Read More