Have you ever given thought to the words you use?
Communicating through effective copywriting, is fundamental to achieving results and connecting with your audience. It persuades a buyer to take action. It has the power to change someone’s mind. It creates a brand story that will resonate. It shares your capabilities, and influences whether a customer will interact with you or not.
Words are everywhere in our business – our website, our sales and marketing literature, our business cards, our email signature, our conversations, our ‘On Hold’ message, our wall art, our proposals, our signage – you get the idea.
Every touch point that a customer has with your business tells them a story about you. Words are a powerful tool in communicating the story you want to tell.
These are just a few reasons you need to value copywriting in your business.
In the past, we have had a conversation or two with clients who couldn’t really understand the difference between them providing information for their project, for our team to then take that information and write the copy for them. Initially they thought it was pointless to provide the information and that they could write it themselves. I encouraged them to do so, however they soon found that the skillset required to research and collate information, compared to using the written word to communicate effectively, are two vastly different skills. This doesn’t mean that you can’t write copy in house – it just means the team member needs to:
Copywriting is often what stalls projects from getting off the ground as it’s such an important part of any marketing project. Don’t compromise the success of your project by not giving copywriting the value and time it deserves.
It might just make or break your next campaign.
Copywriting often stops sales and marketing projects getting done. If you are lost in a jungle of words, and don’t know where to start or end, or if you need proofing or editing, be sure to get in touch with our team.
Feel free to ask us for more information on our monthly graphic design and marketing support ProPackages also. You can find more information here.
Creatively Yours, Rosie