Brand Identity

Financial Stability

financial-stability-brand-identity - logo-development

Financial Stability are a boutique financial advisory firm located in Melbourne, specialising in pre-retirement, redundancy, aged care and family separation. The team is headed by the founder and managing director, Sonia Turkovic, a Certified Financial Planner Profressional, with over 26 years experience.

ideapro were approached as the business was in a phase of new growth and expansion, with the business branding needing to be elevated to reflect this shift in momentum. Red & Charcoal were preferred colours from the outset, as was the need for an emblem within the logo – something easily recognisable with a clean and minimal finish. The interwined F and S symbolise the unmistakeable connection between stability and your finances, together with the caring and invested nature of the Financial Stability team in their client’s financial needs.

Following development of the brand identity, this was then rolled out to a wide range of collateral including business cards, envelopes, with compliments, advertisements, external shop front signage and social media.