Wattyl Protective Coatings is a division of Valspar Paint Australia, specialising in high performance coating systems. The Wattyl brand is highly regarded and well recognised throughout Australia and New Zealand, with origins that date back to 1915. Since that time, the Wattyl Industrial Coatings arm as it was called, has evolved into new markets, grown in size and increased it’s range of protective coatings product lines. On the back of this evolution, a re-brand of their logo identity was required.
ideapro was charged with the task of refreshing the brand identity from the previously encapsulated design (see below), with a change of sub-name with a contemporary approach. This process was extensive in ensuring that the original brand was not compromised and in fact enhanced in the re-brand, due to it’s history in the marketplace. In line with revamping the existing logo, was the compilation of a comprehensive style guide. The guide depicts the use of all brand elements, fonts, colours, imagery, samples of marketing and sales collateral and much more for company-wide use.
Since the new brand identity was launched in mid 2016, it has been applied to a multitude of applications including advertisements, exhibition sales tools, product guides, track records with a view to continue roll out of the re-brand over further material in the coming years.
“ideapro provides excellent graphic design, printing and copywriting services to Wattyl Protective Coatings, as well as recommending other trusted marketing services providers within their network where required. We work very closely with them across…..” Click to read more Jasmine Moey, Marketing Manager, Wattyl Protective Coatings