International® Paint is an AkzoNobel owned leading brand of protective coatings. ideapro were required to assist with copywriting, editing and designing our client’s Maintenance & Repair 8 page coatings guide brochure.
This project commenced by converting an internal document to an externally focused tool with appropriate copywriting required to reflect this. It intends to share International’s key recommended paint systems. Each system is outlined in tabulated format according to diverse atmospheric and problematic conditions, and will be used by both existing and prospective clients to find solutions to their spot repair and refurbishment coating challenges.
This easy reference sales and marketing tool will assist in the selection of appropriate protective coatings for various substrates for maintenance and repair projects by asset owners, specifiers, maintenance managers and applicators. It will also provide guidance on appropriate surface preparation recommendations dependant on the asset, recommended paint system and ambient conditions.