Data In Trans is a telematics services provider to the trucking industry, owned by Freightquip. They operate under the brand Trailercheck, which offers a patented safety system, designed to assist drivers with correct coupling between prime mover and semi-trailer.
ideapro were hired to design a brand identity which reflected the electronic elements of the technology, whilst embodying the values of trust, safety, reliability and quality. The colour orange was used to reflect and easily identify the safety aspect of the brand’s offering.
Following development of the logo, we were requested to design and print their stationery including business cards, a pull up banner used for both their office for wayfinding as well as at exhibitions and events. We then created trade publication advertising for Diesel magazine, which was aimed at both introducing and elevating the brand profile of Data In Trans to their end customer.
Since the above projects were undertaken, copywriting for their website was produced, as well as development of a company brochure reflecting the Trailercheck offering has also been designed, for use in their sales activities. These can be viewed here.
