Logo Identity & Branded Collateral

Valley Designer Cakes

Valley Designer Cakes create fresh, deliciously tasting, beautifully decorated cakes, cupcakes, cookies or cake pops. Located in the Moonee Valley area, they have recently moved to new store front premises in Ascot Vale, and specialise in gorgeous and yummy wedding or special occasion cakes and sweet treats. With first hand knowledge regarding food allergies, intolerances and training in food allergen safety, these special requirements can be catered for in their products upon request.

Our client approached her branding identity project with an open mind and allowed us creative freedom inspired by her vision. This allowed us to design a logo that reflected her fun yet professional approach, with an outlook on business growth and longevity. With a clear understanding of their target audience, we went on to design supporting branded collateral and stationery including cake box branded labels, business cards as well as a customised A6 promotion, which we also wrote the copy for.

Within a relatively short period of time, we have seen the Valley Designer Cakes brand grow and gain momentum. Their brand consistency across all customer touch points, together with their exceptionally tasty product (trust us, we’ve tried it!) and personal service, is proving to ensure their business will be around for a long time to come.